INVIRA was fully launched by ParaWav AI as a complete premium skincare brand. It is a luxe storefront that converts, and the operations backend running quietly behind it. Front of house to back of house, one system.
Real product · the live storefront
A logo and a link in bio. A page that doesn't convert. Trust you just claim.
We built a brand that earns the sale.
Six products, shot and styled, with a hero bundle that does the upsell for you — the full ritual at a save, the singles a tap away. A storefront that sells the way a real brand sells, not a list of links.
Was a flat product list → now a merchandised collectionEach product gets a full page that does the selling: the hero shot, the promise, the benefits, the proof, the price, and the buy button — all above the fold. The kind of page that turns a browser into a buyer.
Was a thumbnail and a price → now a page that converts
A premium brand has to back the claim. The science page makes the case in the brand's own voice — the evidence, the studies, the single ingredient doing the work — so the credibility is part of the experience, not an afterthought.
Was "trust us" → now the evidence, on the page
A guided skin quiz turns a first-time visitor into a personalized recommendation — five questions, then the exact products for their skin. Engagement that captures intent and points it straight at the right product.
Was a generic shop → now a personalized path to purchase
Not a template with the logo swapped — a complete, custom storefront: a home that converts, a ritual guide, a science-led journal, a clean checkout, self-serve order tracking, an FAQ and contact, and a second hero product. Every page in the brand's own voice.
A storefront is only the front of house. Behind it we built the operation: one command center for orders, revenue, inventory, low-stock alerts, deep reports, and an AI copilot — branded to match, so the day the first order lands, the business runs itself.
Behind the storefront: a live dashboard, a full order pipeline, a customer book ranked by lifetime value, the product catalog, inventory to the unit, a fulfillment board, deep reports, refunds, an append-only audit log — and an AI assistant that can run any of it on command.
Pending, paid, packed, shipped, cancelled — every order in one searchable board, from the first sale onward. The team always knows what's paid, what's waiting, and what needs to ship today.
Was an inbox → now a real order pipelineA customer book built automatically from orders — who's ordered, how often, and their lifetime value — sorted so the best customers are always on top. The relationship the brand grows on, in one place.
Was a list of emails → now a customer book ranked by LTVThe full catalog lives in the backend — every SKU with its photography, price, and stock count, editable in a tap. Add a product, change a price, restock — and the storefront updates itself. No developer, no redeploy.
Was a spreadsheet and a developer → now a one-tap catalogRevenue by window, average order value, refund rate, inventory value, a live sales chart, and the top SKUs — the whole operation's health on one screen, updated as orders land. The brand runs on data, not guesses.
Was a monthly spreadsheet → now a live intelligence boardBuilt into the back office is an AI copilot that can read everything and execute changes on command — “restock 50 units,” “show me this week's sales,” “what changed in the last hour” — every action logged to the audit trail. The operator just asks.
Was clicking through ten screens → now just askEvery piece of this was engineered from the ground up. Here is the same work, described as what we build.
From formula to storefront, we design and build the whole experience — the look, the catalog, the proof, and the checkout. The kind of brand that earns the sale on the first visit.
Book a Process Automation Audit Every screen above is the real, live storefront. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.