Good People Roofing went from hand-typed quotes and forgotten follow-ups to one connected sales-ops platform — built from scratch around how their crews actually sell, from the first lead to the signed roof.
Real product · client data blurred
Leads in text threads. Proposals typed over days. Follow-up from memory.
Then it all became one system.
Not a proposal tool bolted onto a CRM — a complete roofing operation: an owner dashboard, a sales command center, satellite roof measurement, site inspections, an AI proposal builder, a tracked proposal database, a team leaderboard, and a customer portal. Built from scratch around how the crew actually sells.
Type an address and the roof is traced on live satellite imagery — every facet and plane, pitch and squares computed and editable right on screen. The aerial estimate the rep adjusts in seconds, then confirms on-site. No ladder, no clipboard.
Was an hour on a ladder → now seconds from the truckA new lead from the company's ads or site lands straight in the builder through a CRM webhook — name, phone, and address pre-filled — and the rep is one tap from measuring the roof. The job starts before the first call ends.
Was re-typing every lead → now auto-filled, instantlyReps run a structured on-site inspection before quoting — photos, findings, status — each one saved, searchable, and one click from becoming a proposal. The clipboard became a system.
Was a clipboard in a truck → now a searchable recordOne click drafts a personalized cover letter and three complete packages — Essential, Performance, Signature — each with materials, warranties, and a story. Priced live by the company's own formula.
Was 2–3 days of typing → now one clickA live database of every proposal — draft, viewed, accepted, expired — with the exact roof, the package chosen, and how many times the homeowner opened it. Click any row to edit it with AI. The team always knows which deals are hot.
Was a folder of PDFs → now a tracked, AI-editable databaseUnsigned proposals get nudged automatically for 14 days — and stop the moment someone signs. The command center reads every deal and tells the team exactly what to do next: call now, nudge, or close, with one-tap automation and re-engagement.
Was “where's that deal at?” → now one screen answersA live leaderboard — proposals sent, viewed, closed, accept rate, average ticket, and close time — per rep, any window. The owner sees who's winning and who needs help, without asking.
Was guessing who's performing → now a live scoreboardCustomers are grouped across all their proposals, with a private project timeline they can follow at their own link — from inspection to signed to scheduled. The relationship lives in the system, not someone's memory.
Was scattered threads → now a customer book + portalWhen the rep sits down with the homeowner, the same proposal becomes a full-screen pitch deck — generated for that exact roof, advancing slide by slide.
The homeowner gets a branded page — a personal note from their rep, the company's story, reviews from their own neighborhood, and every option laid out in plain language.
Was a printout → now an experience customers share
Pick a package, draw a signature with a finger, done. No app, no login, no print-sign-scan — in English or Spanish, whichever the customer prefers.
Was chasing signatures for a week → now same-dayEvery piece of this was engineered from the ground up. Here is the same work, described as what we build.
Walk us through how work moves through your company and we'll show you exactly what type of software you need to be implementing instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.