They ran on paper.
We rebuilt everything.
Good People Roofing went from hand-typed quotes and forgotten follow-ups to one connected operation: the roof measured from the sky, the lead booked from an ad, the inspection on a phone, the proposal signed from the couch, the job tracked to the last payment — and an assistant inside the app that does the chasing.
Real product · client data blurred
Leads in text threads. Proposals typed over days. Follow-up from memory.
Then it all became one system.
One platform runs
the whole company.
Not a proposal tool bolted onto a CRM — a complete roofing operation: leads, inspections, measurements, proposals, jobs, payments, customers, the calendar and the crew, in one place, on the office screen and on every phone in the field.
Measure the roof
from the sky.
Type an address and the roof is traced on live satellite imagery — every plane, pitch and square, from the truck. The homeowner gets the same measurement as a report they can open on their phone, and a 3D model of their own roof they can spin around.
Was an hour on a ladder → now seconds from the truck
Leads book themselves
from the ad.
A seven-question quiz lives on the company's site and inside its ads. The homeowner answers, types their address, and picks a day and a two-hour arrival window — the inspection is on the calendar and the lead is on the board before anyone in the office has looked up.
Was re-typing every lead → now booked, tagged and on the calendar
Every site visit,
on the record.
A structured on-site inspection before any quote — roof system, measurements, damage survey, penetrations, attic, ventilation, recommendations — with photos attached to each step. Outside inspectors get their own sealed portal: a PIN on their phone, the jobs the office assigned them, accept or decline, measure, inspect, and a branded materials list that flows straight into the proposal.
Was a clipboard in a truck → now a searchable record
Three options.
Every single time.
One click drafts a personal cover letter and three complete packages — Essential, Performance, Signature — priced from the measurement, the inspection findings and the company's own pricing. The rep reviews, adjusts a line if needed, and sends.
Was 2–3 days of typing → now one click
Signed from the couch.
Changed without a fight.
Pick a package, draw a signature with a finger, done — no app, no login. When the scope changes mid-job, the signed proposal is never edited: a change order goes out on its own link, the customer signs that too, and the job total and timeline update themselves.
Was chasing signatures for a week → now same-day, and auditable
One hub per job,
first call to final payment.
Every sold roof gets a hub: production progress, the week's weather, photos, materials, files, expenses, payments, change orders, the crew, and the conversation with the homeowner — one screen the whole office reads the same way.
Was five apps and a group text → now one job pageEvery customer gets
their own portal.
A private page for each homeowner: where their project stands, what happens next, the payment ledger with what's been received, progress photos from the crew, and a message thread to the team that answers from the job hub. No app to download, no password to remember.
Was “any update?” texts → now a page that already answersThe board moves,
the CRM follows.
Every deal on one pipeline board — drag a card and the CRM updates itself, both ways. Leads sort into lanes by where they came from, the calendar holds inspections, sales visits and installs, and a bell tells the owner the moment a proposal is opened or a homeowner writes in.
Was “where's that deal at?” → now one board answersAn assistant that
does the chasing.
Inside the app, a chat that knows the calendar, the leads, the proposals and the money owed. Ask who needs a follow-up and it answers from the real data; ask it to text the customer or schedule the install and it prepares the action — but never sends anything until a person taps Confirm.
Was a to-do list in someone's head → now asked and answered
Presentation mode.
Zero prep.
When the rep sits down with the homeowner, the same proposal becomes a full-screen, branded pitch — discovery, the roof system, the findings from the inspection, the three options — advancing slide by slide with nothing to prepare.
Custom software,
built with Claude Code.
The problem: Good People Roofing paid $6–$15 for every roof measurement report, typed proposals by hand, chased signatures and followed up from memory — hours of the owner's week. The solution: ParaWav built this entire platform with Claude Code, Anthropic's coding agent, around how the company actually runs. The company runs on it every day.
to a traced roof
was $6–$15 a report
saved, on average
proposal packages
from an address
to the calendar
one click
final payment
Explore the software behind this build
Your business runs on
manual steps too.
Walk us through how work moves through your company and we'll show you exactly what type of software you need to be implementing instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.