The ad brings them in.
The machine books them.
Karma Construction Group runs ads in five states for ADUs, roofing and new homes. ParaWav built the three funnels the ads land on — a 60-second check, instant qualification, a real scheduler — and the machine behind them: every Meta lead swept within a minute, two minutes to book yourself, then an AI caller named Jess, daily call retries, a 14-day text-and-email drip, confirmation and countdown reminders, a booking on the crew's calendar and a pre-visit questionnaire. No one at Karma touches a lead until it is on the calendar.
Real product · live in market · fictional homeowner shown, no leads created
Ad clicks into a contact form. Leads called back when someone had time. Half of them never heard back.
Then the lead got a machine.
ADU. Roofing.
New home.
One funnel engine, three verticals — each with its own questions, its own proof gallery, its own calendar and its own Jess scripts. The same amber-on-white design system across all three, so the ad, the page and the follow-up read as one company.
Five questions.
Then a yes or a no.
Property type, what kind of ADU, the goal, the timeline, homeowner or not — one question per card, big tappable answers, a progress bar. The page qualifies the homeowner before it asks for a phone number, so the crew only drives to lots that can carry a build.
Was a contact form → now qualification first, contact secondThe address goes in
once, with consent.
Name, phone, email and the property address, with the two consents the follow-up depends on. Submitting writes the lead, fires the pixel and the server-side conversion, and starts a two-minute clock.
Was "we'll call you" → now a two-minute clock starts
Qualified homeowners
book themselves.
Weekday dates for the next two weeks and three time windows — the same windows Jess offers on the phone. Confirming creates the appointment on Karma's calendar, round-robins it to a crew lead, and sends the confirmation text and email. If the homeowner closes the tab instead, the two-minute clock runs out and Jess calls.
Was a callback queue → now a real calendar slot in one tapTwo minutes later,
the phone rings.
A lead that qualifies but does not book gets a call from Jess — an AI voice agent that knows the answers they just gave, offers the same three windows, and handles not-interested, wrong-number and callback. Every call is transcribed and classified, and the outcome decides the next step. Calls run eight to eight Eastern, once a day for seven days.
Was a human calling when free → now a call in two minutes, every time
Texts and emails
signed by the same Jess.
When the call does not connect, a paired text and email go out on days zero, three, six, nine and fourteen — then monthly — all signed Jess, so the voice on the phone and the name in the inbox are one person. Every message carries the homeowner's personal booking link. Booking, a callback request or a not-interested ends the lane instantly.
Was one voicemail → now fourteen days of follow-up that stops itself
Confirmation, then
three days, one day, day-of.
The moment a homeowner books — on the page or with Jess — a confirmation email and text go out, then a countdown anchored to their date: three days before, the day before, the morning of. Book for tomorrow and the three-day reminder simply skips itself.
Was a no-show → now four touches before the crew arrives
What the homeowner
actually sees.
Receipt, confirmation, the pre-visit questions, the countdown — a single thread from one number, every message short, every one with the link. This is the thread a booked homeowner has on their phone the morning the crew lead arrives.
Was six different senders → now one Jess, one thread
Five more answers
before the crew lead knocks.
The day after booking, a personal link asks five quick questions — where they are in the process, budget range, financing, what is on the lot — and skips anything Jess already learned on the call. Answers land in the calendar notes and alert the team, so the assessment starts informed.
Was discovery on the driveway → now answered the day before
Swept, called, texted,
booked, reminded, handed off.
Meta Instant Form leads are pulled straight off the Graph API every minute and treated exactly like a funnel lead. Every qualified lead is pushed to Karma's CRM contact and, on booking, to the crew's calendar with a round-robin assignee. Every outcome — booked, callback, not interested, dead number — is a row the team can read, and every lane has a kill switch the operator can flip in one query.
Roofing and new homes
on the same engine.
Roofing asks about the leak, the storm and the shingles; new home asks about the lot and the plan. Each gets its own proof gallery, its own calendar and its own Jess sequences, from the same content file — a fourth vertical is a day's work, not a rebuild.
Was one page per campaign from scratch → now a vertical in one fileBuilt for the thumb
that tapped the ad.
Every lead comes from a phone. The headline, the start button and every answer card fit one screen; the scheduler works one-handed.
Was a desktop form on a phone → now phone-first
new home
before Jess calls
days of drip
on the calendar
Your ads deserve
a machine behind them.
Walk us through what happens after someone clicks your ad today. We'll show you the funnel, the caller and the follow-up that should be running instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.