A founder's story.
Now a brand — and a drop.
1st Gen Health & Fitness is Omar Ponce's practice: structured coaching, real measurement, a plan instead of a promise. ParaWav rebuilt the site around that story — a brand home, an about page that leads with the founder, a catalog organized by goal, a sixty-second intake, an affiliate program — and added an apparel storefront with its own drops. Bilingual, phone-first, on the operator back office that runs the business.
Real website · catalog detail not shown · back office blurred
A founder with a following. A first-version site. No merch, no affiliates.
Then the brand got rebuilt —
and a drop.
Six pages,
one founder's voice.
Home, products, apparel, about, affiliates and contact — clean white, a single blue, the founder's language on every page, EN and ES.
Built for people
who read the label.
The about page leads with the founder — who Omar is, why he works with clients directly, and what the practice refuses to do. A story page that earns the next click instead of asking for it.
Was a bio paragraph → now the founder front and centerOrganized by goal,
not by chemistry.
Thirty-eight products on shelves — peptides, supplies, supplements — filtered by the goal a client actually has: recovery, growth, metabolic, longevity, cognitive, hormonal, aesthetic. Global search across every shelf. Single vials, ships from the US.
Was a flat list → now shelves and goals a client can browseWear the work.
An apparel storefront of its own — heavyweight cotton, S to 3XL, limited runs that don't repeat — with drop alerts for the next one. Its own catalog and sizes, but orders land in the same back office as everything else.
Was no merch → now a drop with its own storefrontTalk to a professional
in sixty seconds.
First name, phone, email and the one goal to focus on — a quick intake that stores the lead first and forwards it to the CRM second, so nothing is lost on a day the CRM is unreachable. Educational guidance only, stated on the form.
Was a contact form into the void → now stored first, forwarded secondGet paid for
the recommendation.
An affiliate program with a code per partner — a discount for their people, a commission for them, rates agreed per affiliate. The people already pointing clients at the brand now have a reason to put their name on it.
Was word of mouth → now a program with a code and a commissionWhere the audience
actually is.
Omar's following lives on a phone. The hero, both calls to action and the language toggle land above the fold on a small screen.
Was a desktop layout squeezed down → now phone-first
The brand brings them in.
The system runs the rest.
A website is only half the build. Behind it is a full operator console — the order pipeline, revenue, fulfillment queue, low stock, procurement in transit, and an audit trail, all in real time. Apparel orders flow through the same pipeline as everything else.
The whole operation,
one back office.
Behind the brand site is the full operator platform: a live dashboard, the order pipeline, a fulfillment queue, the customer book, incoming shipments and a calendar, reports, products and inventory, and an audit trail on every change. Shown here with the data blurred.
Every order,
one board.
Pending, stale, paid, packed, shipped, cancelled — every order on one searchable, exportable board, with payment state and tracking on the row.
Was an inbox → now a real order pipelineThe real numbers,
on demand.
Cash flow, procurement spend, net cash and gross profit per product, any time window — computed from real cost, not estimated.
Was guessing at the books → now profit computed livethe product follows
same back office
both languages
back office
Your story deserves
a system behind it.
Walk us through how a client finds you today and what happens next. We'll show you the site, the intake and the back office that should be running instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.