Booked, tipped, paid —
on one system.
Empire Nail and Spa ran bookings by phone and a third-party app that took a cut of every visit. ParaWav built them a website that sells the experience, a booking engine on their own domain, Meta-ad funnels that book the appointment themselves, Clover checkout with tips, customer self-service, and a cockpit that runs the whole salon.
Real product · demo data · staff first names only
Bookings by phone. A booking app taking a cut. No idea what the week looked like.
Then it all became one system.
A site that sells
the experience.
Home, services, the academy, gallery, gift cards and contact — every page in the brand's own palette, every button landing in the booking engine. The site and the booking system are one build, so a visitor never leaves the brand to reserve a chair.
Their site,
booking 24/7.
Service, add-ons, technician, real-time availability computed from business hours, shifts and existing appointments, then confirm — on the salon's own domain, no per-booking fee. The guest gets a text confirmation and a reminder before the visit.
Was a phone call during business hours → now 24/7, in four tapsThe whole booking,
in four taps.
Each step is one decision. Availability is the real calendar, not a request form — the slot the guest picks is the slot they get.
Ads that book
the appointment.
Three Meta-ad funnels — nails, lashes, body contouring — ask two questions, take the guest's details and show the salon's live availability on a calendar. A lead who doesn't finish gets a follow-up sequence on day 1, 3, 6, 11 and 16 by text and email. Every lead and every booking shows up in the cockpit with its funnel.
Was an ad to a phone number → now an ad to a booked chairBooked, tipped,
and paid.
When the guest is done, the front desk opens the booking, adds the tip, and charges the card on the Clover terminal — or takes cash or a gift card. The appointment, the tip and the payment land in one record.
Was a separate card machine → now checkout from the booking
Every dollar,
one ledger.
Date, booking, client, technician, method, amount — daily sales, gift-card sales and appointments on their own tabs. The owner reads the day in one screen instead of reconciling a terminal against a notebook.
Was end-of-day reconciling → now a ledger that is already right
Customers manage
themselves.
Every confirmation carries a private link. Reschedule or cancel from it, any hour, and the calendar updates itself — no call, no voicemail, no double-booked chair.
Was “can I move my appointment?” calls → now a link
The whole salon,
run from one screen.
Today's bookings, new leads, who's open to work, sales for the week, upcoming appointments, where leads come from — the dashboard the owner opens in the morning.
Every part of the
salon, managed.
Calendar by chair, payments, funnel analytics, leads, business hours and time off, the service menu, the team, revenue by technician, gift cards, retail, the academy — and an owner passcode that locks the financials behind the front-desk login.
Every chair, every
hour, one board.
A column per technician, the day or the week, each booking with its services and the guest's name. Shifts and time off come from the schedule, so what's bookable online is exactly what's open on the floor.
Was a paper book → now a live board the whole team seesWhich ad booked
which chair.
Leads, bookings and conversion per funnel, the most recent leads with their status, and the follow-ups that are still due. The owner knows what the ad spend bought without opening Meta.
Was “are the ads working?” → now a number per funnelThe real numbers,
tips and all.
Collected this month, paid appointments, average ticket, revenue by technician — the figures the owner used to wait for at the end of the month, live. ParaWav's own rev-share is tracked right in the console against its floor, so the deal is as transparent as the books.
Was a month-end guess → now live, by technicianGift cards and retail,
same system.
Issue a card, redeem it at checkout, watch the outstanding liability; sell serums, polish, memberships and packages with stock and shipping. Built and ready to switch on the moment the salon wants them.
Was plastic cards in a drawer → now codes with a balanceA nail academy,
with applications.
Programs with tracks, hours, tuition and deposits; applications with their status — applied, accepted, deposit paid, enrolled — reviewed from the same console that runs the salon floor.
Was DMs and a spreadsheet → now programs and a pipelinetheir own domain
booked chair
at checkout
whole salon
Your front desk runs
on manual steps too.
Walk us through how a customer books, pays, tips, and comes back — from the first call to the card on the terminal. We'll show you exactly which steps software should be running instead, on your own site, under your own brand.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.