Empire looked the part: a luxury nail-and-aesthetics destination. But every appointment ran through the phone and a paper book. ParaWav built the whole loop behind the brand — booking, checkout with tips, real card payments, self-service, and the operations cockpit that runs it all.
Real product · customer data blurred
Every booking, a phone call. Cash, tips, and a paper book. "Did that one get paid?"
Now it runs front to back.
A real booking engine, on Empire's own domain — no Fresha, no third-party page, no per-booking fee. A guest picks a service, chooses a technician, and sees real open times, computed live from the team's actual schedule and existing appointments. Three taps, any hour of the day.
Was a phone call during business hours → now self-serve, 24/7A luxe, on-brand flow from first tap to confirmation — the full service menu, the team with live ratings, real availability by the quarter-hour, and a booking confirmed on the spot.
At the chair, checkout is one screen: the service total, a tip in a tap — 18, 20, 25% or custom — and the amount charged on the Clover card terminal, then recorded against the appointment. Card or cash, gratuity included, done in seconds. No separate POS, no re-keying totals.
Was a card reader and a mental tip calc → now one-tap checkout with tips
Every checked-out appointment lands on a live transaction ledger — date, ref number, client, technician, method, and amount with the tip rolled in, newest first, totaled at the top. Card payments run through the Clover terminal; cash and the front-desk options map in too. The day's money, reconciled to the appointment, with nothing living in a separate app.
Was a card-reader tape and a guess at the day → now every transaction, reconciled
Every confirmation carries a private link. From it, a guest reschedules or cancels their own appointment — no phone call, no front-desk back-and-forth — and the calendar updates itself. Automated 24-hour and 1-hour reminders go out on their own, so the chair doesn't sit empty. The front desk stops playing switchboard.
Was a phone tag for every change → now self-service + automatic reminders
The booking page and the checkout are the front of house. Behind them sits a complete operations cockpit — a native calendar of every chair, the payments ledger, live revenue with tips, the team and their schedules, the service menu, gift cards, retail, and a nail academy. Emerald-and-gold to match the brand, down to the last detail.
Not a booking widget bolted on — a complete back office. The calendar, the payments ledger, live revenue, the team's schedule, the service menu, gift cards, and a retail store. One console for the whole business, financials gated behind an owner passcode.
A native calendar built for a salon — the day as a column per technician, every booking in its slot, color-coded by status: booked, confirmed, checked-in, paid, canceled. Today's bookings, projected revenue, unpaid, and no-shows across the top. Switch to the week to see the whole floor at a glance.
Was a paper book and a guess → now every chair on one live board
Collected this month, paid appointments, average ticket, and revenue by technician — live from the same payments that run through checkout, tips included, no spreadsheet. The rev-share with ParaWav is tracked right in the console against its floor, so the partnership is transparent to the dollar.
Was guessing at the month → now revenue to the dollar, per techDigital gift cards with a live balance ledger — issue, redeem, and track outstanding liability — and a retail store for Empire's products and packages, with inventory and orders. New revenue lines that run on the same platform, no second tool.
Was a drawer of paper cards → now a tracked gift-card and retail ledgerEmpire University — the salon's training arm — built right into the platform. A course catalog, an application and deposit flow, and an admin to manage applicants from applied to enrolled. A whole education business, on the same system that runs the salon floor.
Was a side idea → now a course catalog with real applications
Walk us through how a customer books, pays, tips, and comes back — from the first call to the card on the terminal. We'll show you exactly which steps software should be running instead, on your own site, under your own brand.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.