Apexion Research sells research compounds to labs. ParaWav built the brand a complete storefront — a catalog with catalog numbers, a live inventory board anyone can read, a cart and a structured order request, self-serve order lookup, and the research-use-only policy stack a regulated category demands — wired into a full operator back office with a stock ledger that audits itself.
Real product · catalog unblurred · customer & financial data blurred
A brand with no store. Stock nobody could see. Orders by message.
Then the storefront went live.
Home, catalog, product, live inventory, cart, checkout, order lookup, policies and contact — in the brand's electric-blue on black, with research-use-only stated on every product and a dedicated policy page behind it.









Every compound on one page — name, dose, price per vial, research-use-only on the card — with add-to-cart right there. Product photography on a black field so the brand reads premium without a word of hype.
Was a price list on request → now a catalog with a price on every vial
Each product page carries the catalog number, the dose, the price per vial, a certificate-of-analysis call-out and a plain description of what the compound is studied for — followed by the research-use-only disclaimer in full. A lab gets exactly what it needs to cite and order.
Was a name in a message → now a product page with a catalog number
A public inventory board that reads straight from the warehouse: catalog number, product, dose, vials on hand and price per vial, refreshed every minute. Buyers see the shelf before they order, so out-of-stock conversations stopped happening.
Was "let me check" → now a live board, updated every minute
Lines, quantities and per-vial pricing with a running subtotal and a nudge toward the free-shipping threshold. The cart persists in the browser, so a lab can build an order over the day and finish it later.
Was a list typed into a DM → now a cart that does the mathContact, shipping, promo or rep code, summary and total — submitted as a structured order request the back office reviews and confirms. Nothing to retype, nothing to lose, and every order carries the buyer's acknowledgement of the research-use terms.
Was an order retyped by hand → now a structured request, every time
For labs ordering across the catalog: a multi-line order builder that shows in-stock products only, enforces per-product vial limits, and states the same-day cutoff up front. The rules the operator used to explain by message are now built into the form.
Was limits explained one buyer at a time → now enforced in the form
Order number plus the email used to place it — status and shipment, any time, without a message to the operator.
Was answering status texts → now self-serve, 24/7
A full policy stack — research use only, terms, privacy, shipping, returns — with the eligibility rules spelled out: laboratory use, no human or veterinary use, no claims, buyers twenty-one and over. The storefront sells a regulated category the way a regulated category should be sold.
Was a disclaimer in a footer → now a policy stack buyers acknowledge
Products and inventory, orders, fulfillment, customers, dealers, incoming shipments, reports and an audit log — the operator side is the same full warehouse OS ParaWav runs for high-volume research-supply operations, scoped to a growing brand. Cost per vial, margin and auto-purchase-orders on low stock are already wired for the day the volume arrives.

Every status change and every stock movement is a row: an order placed takes a vial, a cancellation restores it, an unpaid order auto-releases after ten hours and the stock goes back on the shelf — each with its source, whether a person, the storefront or a cron. The count is provable, not trusted.
Was a spreadsheet nobody could audit → now a ledger with a source on every row
Walk us through how an order moves through your business — from the first click to the package on the truck. We'll show you exactly which steps software should be running instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.