Self-guided kit · Google Sheet for business owners who pay for marketing · updated October 2026
Know which marketing pays, and cut what doesn't.
Most businesses can't say what a lead costs or which channel actually brings customers, so money keeps flowing to whatever feels busy. This kit is a ready-made Google Sheet plus a playbook. Log your spend, leads and sales by channel once a month and the Dashboard works out cost per lead, conversion, cost per customer, ROAS and ROI for each one, then marks it Scale, Keep, Watch or Cut.
What’s inside
Six parts, one clear answer
01
The playbook
Ten short modules: the one question that matters, the five numbers, your gross margin, defining a lead and a customer, tracking where each lead came from, filling in the Log, reading the Dashboard, cutting, fixing or scaling without fooling yourself, using AI on your numbers, and a one-page monthly report.
02
The tracker sheet
A Google Sheet with Settings, Log, Dashboard and Monthly tabs. Cost per lead, conversion, cost per customer, ROAS, ROI and a verdict per channel, plus a 24-month trend and chart. Copy it in one click or download it for Excel.
03
Prompts and templates
Four AI prompts (explain my Dashboard, diagnose one channel, plan a test before cutting, write my monthly update) and four templates: a monthly report, a UTM link builder, a "how did you hear about us?" script and a lead definition.
04
Checklist
What to do once at setup, once for tracking sources, every month, every quarter, and when using AI.
05
Stuck? Start here
Start from the symptom: zeros for a channel, blank ROI, Too early, everything looks great (or terrible), leads but no customers, #REF! errors, can't make a copy.
06
Sources
Every platform detail links to the platform's own help page, with the date we checked it.
How it works
Order. Copy. Track.
1
Order
Enter your first name and email, then pay securely through Square.
2
Get your link
Your private access link shows on screen and arrives by email right away.
3
Make your copy
Copy the sheet to your Google Drive, add your channels, and log your first month.
Who it’s for
Business owners and marketers spending money or time on more than one channel: ads, SEO, referrals, events, mailers. You should be able to pull your monthly spend and count your leads and customers, and spend 15 to 30 minutes a month filling it in.
What it is not
Not a done-for-you service: we don't connect your ad accounts, pull your numbers or log in to anything, and there's no support line. It doesn't import data automatically; you type or paste your monthly totals. Not a guarantee of leads or sales. The sheet does the math; the decisions are yours.
Before you buy
What you'll need, and what it costs
A free Google account
The tracker is a Google Sheet: you make your own copy with one click and it lives in your Google Drive. Prefer Excel? Download your copy as .xlsx from Google Sheets. Nothing to install.
Your monthly numbers
What you spent on each channel, how many leads came in, and how many became customers and for how much. You gather these from your own ad accounts, CRM or books; nobody from ParaWav AI enters your accounts.
Your gross margin (or a fair guess)
ROI needs profit, not just revenue. The playbook shows how to work it out; you can refine it later.
Time
About 30 minutes to set up, then 15 to 30 minutes a month.
Costs
Nothing else is required. An AI chat tool is optional for the prompts (free versions work); paid AI plans are billed by those companies, not us.
Not included
Connecting or managing your ad accounts, pulling your data, analytics or tracking setup, support, and any guarantee of leads or sales.
Refund policy: full refunds, 14 days
You can request a refund within 14 days of purchase. Reply to the email that delivered your kit and tell us you’d like a refund. We issue full refunds only — you get the whole $47 back, never a partial refund. After 14 days, all sales are final. When a refund is issued, your access link stops working.
ParaWav AI · Paradigm Wave LLC. This kit is general information about tracking marketing results, not financial or tax advice. Platform tools change; each part of the kit shows the date it was last checked. Google, Google Sheets, Excel, ChatGPT and Claude are trademarks of their owners; this kit is not made or endorsed by any of them.