Self-guided kit · for business owners who do their own marketing · updated October 2026
Know exactly who you're selling to, in their own words.
Most marketing misses because it's aimed at everyone and written in the business's words instead of the customer's. This worksheet walks you through defining your best buyer from real evidence: who they are, what sends them looking, what worries them, and the exact words they use. Each part has an AI prompt and a no-AI version, and it ends in a one-page profile and a message map you can use in ads, posts and sales calls.
What’s inside
Six parts, one sharp profile
01
The playbook
Ten short modules: what an ICP is (and isn't), gathering evidence, scoring your best customers, defining the buyer, mapping pain points, running customer interviews, turning it into messaging, targeting and ad-platform limits, testing it, and what it costs.
02
The ICP worksheet
Seven guided parts, from best and worst customers to the pain map, their exact words, your one line and three angles, answers to their worries, and who to say no to. Each part has an AI prompt and a no-AI version, and it ends in a one-page profile. Also a .txt download.
03
Prompts and templates
Nine prompts (mine reviews, mine lead messages, interview patterns, message map, ad angles, objections, say-no list, headline check, sanity check), plus an interview invite, an interview script, a recording consent line, a five-question survey, a permission-to-quote message and a blank message map.
04
Checklist
What to tick off before you start, while gathering evidence, while talking to customers, through each part of the worksheet, and once you start using it.
05
Stuck? Start here
Start from the symptom: the profile describes everyone, the AI made something up, too few customers, nobody will do an interview, two kinds of best customer, ads still don't work.
06
Sources
Every rule and platform detail links to the platform's help page or the law it came from, with the date we checked it.
How it works
Order. Fill in. Aim.
1
Order
Enter your first name and email, then pay securely through Square.
2
Get your link
Your private access link shows on screen and arrives by email right away.
3
Fill it in
Gather your evidence, work through the seven parts, and finish with your one-page profile.
Who it’s for
Business owners doing their own marketing, and people who write ads, posts or websites for others. You should have some customers or reviews to learn from, be able to use an AI chat tool like ChatGPT, Claude or Gemini (free versions work), and set aside a few hours.
What it is not
Not a done-for-you service: we don't research your market, interview your customers, write your ads or log in to your accounts, and there's no support line. Not a course on running ads. Not a guarantee of leads or sales. The AI summarizes your evidence; you check every line.
Before you buy
What you'll need, and what it costs
Your own customer evidence
Your customer list, reviews (yours and competitors'), and messages from leads. You gather and paste these yourself; nobody from ParaWav AI enters your accounts or contacts your customers.
An AI chat tool (optional)
Any AI chat tool works with the prompts, including free versions. Every part also has a no-AI version. Paid AI plans are billed by those companies, not us.
A few customer conversations
Five or more 15-minute calls with good customers make the profile much sharper. A short survey template is included if calls aren't possible.
Time
About 3 to 5 hours spread over a week or two, plus the customer conversations.
Costs
Nothing else is required. Paid AI plans, call recording tools and any thank-you gifts for interviews are optional and paid to whoever sells them.
Not included
Market research done for you, customer interviews, writing your ads or website, ad account setup, support, and any guarantee of leads or sales.
Refund policy: full refunds, 14 days
You can request a refund within 14 days of purchase. Reply to the email that delivered your kit and tell us you’d like a refund. We issue full refunds only — you get the whole $37 back, never a partial refund. After 14 days, all sales are final. When a refund is issued, your access link stops working.
ParaWav AI · Paradigm Wave LLC. This kit is general information about customer research and marketing, not legal advice. Platform rules change; each part of the kit shows the date it was last checked. Meta, Instagram, Google, ChatGPT and Claude are trademarks of their owners; this kit is not made or endorsed by any of them.