Self-guided kit · Google Sheet + AI prompts for business owners who do their own marketing · updated October 2026
See what your competitors miss, and win there.
Most competitor research is a few scrolls through their website and a vague feeling. This kit gives you a structured Google Sheet and step-by-step prompts to study competitors' offers, ads, content and reviews from public sources, score everyone side by side, and turn the gaps into specific moves you can make this quarter.
What’s inside
Six parts, one gap list
01
The playbook
Ten short modules: what you're looking for, picking competitors, offers, ads, content, reviews, scoring and finding gaps, turning gaps into moves honestly, using AI for the heavy reading, and keeping it fresh.
02
The analysis sheet
A Google Sheet with Competitors, Offers, Ads, Content, Reviews, Scorecard and Gaps & Moves tabs. Weighted scores, best competitor and your gap on every factor, and a prioritized move list. Copy it in one click or download it for Excel.
03
Prompts and templates
Seven AI prompts (rules for the AI, compare offers, find ad angles, mine reviews for gaps, read their content, turn gaps into moves, check a comparison claim before you publish) and three templates: a one-page competitor summary, a gap brief and a quarterly refresh note.
04
Checklist
What to tick off before you start, while picking competitors, during research, while scoring, and every quarter.
05
Stuck? Start here
Start from the symptom: can't find their ads, names missing on other tabs, blanks on the Scorecard, everything looks like a gap, the AI made up facts, naming a competitor in an ad.
06
Sources
Every platform detail and rule links to the platform's help page or the FTC source it came from, with the date we checked it.
How it works
Order. Research. Win.
1
Order
Enter your first name and email, then pay securely through Square.
2
Get your link
Your private access link shows on screen and arrives by email right away.
3
Fill it in
Copy the sheet, add your competitors, log what you find, and score the gaps.
Who it’s for
Business owners and marketers with a handful of direct competitors. You should be able to look up public websites, ad libraries and reviews, use an AI chat tool like ChatGPT, Claude or Gemini (free versions work) if you want the prompts, and set aside a few hours.
What it is not
Not a done-for-you service: we don't research your competitors, write your ads or log in to your accounts, and there's no support line. Not a scraping tool; you look things up yourself from public sources. Not legal advice about comparison ads. Not a guarantee of leads or sales.
Before you buy
What you'll need, and what it costs
A free Google account
The template is a Google Sheet: you make your own copy with one click and it lives in your Google Drive. Prefer Excel? Download your copy as .xlsx from Google Sheets. Nothing to install.
Your competitors' public info
Their websites, the free Meta Ad Library and Google Ads Transparency Center, their social posts and their public reviews. You look these up yourself; nobody from ParaWav AI does the research or enters your accounts.
An AI chat tool (optional)
The prompts work in any AI chat tool, including free versions, and do the heavy reading of what you paste in. Every step also works without AI. Paid AI plans are billed by those companies, not us.
Time
About 3 to 5 hours for a first pass on three to five competitors, then about an hour each quarter.
Costs
Nothing else is required. Paid research or spy tools are optional and paid to whoever sells them.
Not included
Competitor research done for you, writing your ads or offers, legal review of comparison claims, support, and any guarantee of leads or sales.
Refund policy: full refunds, 14 days
You can request a refund within 14 days of purchase. Reply to the email that delivered your kit and tell us you’d like a refund. We issue full refunds only — you get the whole $37 back, never a partial refund. After 14 days, all sales are final. When a refund is issued, your access link stops working.
ParaWav AI · Paradigm Wave LLC. This kit is general information about competitor research and marketing, not legal advice. Platform tools and rules change; each part of the kit shows the date it was last checked. Meta, Google, Google Sheets, Excel, ChatGPT and Claude are trademarks of their owners; this kit is not made or endorsed by any of them.